Advertising is paid or sometimes free communication through a medium in which the sponsor is identified and the message is controlled.
Have you ever thought of a career in advertising? There are several exciting areas in advertising in which to work: advertising managers, account executive, and media director to name a few. Anyone who works in advertising will find that they are part of a team whose purpose is to sell a product effectively.
Advertising Managers oversee advertising and promotion staffs and plan and prepare the promotional material to increase sales of products or services. These managers identify and develop contacts for promotional campaigns that target buyers, and prepare budgets and estimated costs for the campaigns. They also work in conjunction with their teams to inspect layouts and advertising copy for their campaigns.
Advertising Account Executives coordinate and manage accounts. They assess a client’s need for advertising, handle ad campaigns and maintain client accounts. Advertising executives will have varied duties depending on the kind of organization they work for. They will however need to know the basics of marketing, promotions and public relations.
Advertising Media Directors work with other departments to select the communication media in which to advertise. These media include radio, television, newspapers, magazines, the Internet, and billboards. They also have to figure out the costs of circulation to minimize media cost. The media director manages the purchase of media space and time and allocates it according to campaign requirements.
Training:
A bachelor’s degree is a basic requirement for a career in advertising. A degree in advertising or journalism is a great idea for those who want to become an advertising manager. Your studies should include courses in marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts. A master’s degree in business administration may be required for executive positions in an advertising agency.
Outlook:
Advertising professionals hold over 64,000 jobs in the US. Median annual earnings in this field can range from $20,000 - $150,00+ depending on your experience and position in advertising. Job opportunities for advertising professionals can be dependant on the economy and a client’s willingness to spend money. Growth in this field is expected to be good. Go to www.salesrecruitmentjobsite.com for jobs in advertising sales throughout the world
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