It takes skill, knowledge and clever advertising strategies to successfully market any product, business or service. All businesses expect good results in their marketing and sales campaigns, and they seek qualified advertising professionals to accomplish their goals. If you think you are up for the challenge, a good advertising school could be your best ally.
The goal of Advertising is to inform, persuade and remind consumers, and Advertising Schools teach students how to promote goods and services through marketing and sales, publicity, sales promotion, and public relations.
There are no official qualifications for Advertising professionals; however a Bachelor of Science Degree in Advertising with a broad liberal arts background is preferred. A formal education in Advertising emphasizes the creative and visual sides of selling, as well as the technical and business aspects. Students learn to perform market research and develop new marketing strategies. They also learn about sales and other types of promotion, as well as pricing and product development.
Career possibilities are unlimited for Advertising professionals. Available positions include media services, account services, creative services, copywriter, Internet advertiser, direct response advertiser, and many more. Professionals may seek a position with an Advertising business (ad agency) or the in-house Advertising department of a large company.
Generally, Advertising professionals work a 40 hour workweek. Annual salaries range from $20,000-$55,000 or more, depending on education and qualifications
Monday, 23 February 2009
Sales Jobs
If you're knowledgeable in the IT field but have many other interests when it comes to employment, you can combine your skills and desires with an IT sales job. Working in IT sales and marketing gives you an opportunity to specialize in the career field you were trained for while also working with one or more companies in other fields of interest.
An IT sales career involves several aspects of IT work, sales, and marketing. You might perform pre-sales tasks such as giving information about technical specifications and how these can meet a company's needs. You might be asked to demonstrate certain software to create interest among potential customers. You might also negotiate actual sales, which means creating a commercial agreement that benefits both your supplier and the customer. Another aspect of IT sales is the after-support, or technical support that is provided once the sale takes place. This may include hardware or software setup, problem solving, or even more involved training on how to maximize the features of certain software for the company's needs.
Traveling with an IT Sales Job
Some IT sales jobs may require you to travel. This works great if you love to travel and prefer to be out meeting people. With a traveling IT sales job, you'll visit companies either on a local scale or you might travel from state to state or even around the world. This will all depend on the supplier you work for and the type of customers the supplier serves. For example, a software supplier might provide software to banks, but the software is so versatile that it can be used in banks around the world. You might be asked to visit certain banks in person in the United States, United Kingdom, Canada, Australia or elsewhere.
If you work on a commission-only basis, you might be required to pay all your travel expenses. If you work on a salary basis, the company will likely pay for your business travel expenses. If you prefer a desk job, there are IT sales jobs in which most or all of your selling is achieved over the phone. You might even be able to land an IT sales job that allows you to work from home.
Diversity of Fields
IT sales jobs are so diverse because you can work with any type of company you wish. If you've always dreamed of rubbing shoulders with medical professionals, why not seek out an IT sales and marketing job in the medical field? Most career fields have a need for software or IT-related products. You might become an IT salesperson and be in direct contact with bank managers, doctors, attorneys, accountants, clothing manufacturers, travel agents, realtors, restaurant owners, pet store owners, or even farmers. The list of opportunities in the IT sales career field is endless!
Finding an IT Sales Employer
A great place to get started with your IT sales job search is online. You can visit a sales recruitment website that will put you in touch with top IT sales job recruiters in your area or in the areas you wish to work. A recruiter can help you find a suitable company with sales vacancies that's looking for an employee just like you. The recruiter will match your skills and career aspirations with potential employers, and even walk you through the interview process. All you need to do is keep your resume up to date and contact a recruiter that's experienced in the IT sales job field.
Even if you're still not sure about the type of career that's right for you, you'll also find recruiters for medical sales jobs, advertising sales jobs, media sales jobs, sales and marketing jobs, and many others. The key is to never be afraid of trying something new. Everyone gets nervous when venturing into a new career field, but keep in mind that you can always change careers later if needed. But you'll never know unless you give it a try!
An IT sales career involves several aspects of IT work, sales, and marketing. You might perform pre-sales tasks such as giving information about technical specifications and how these can meet a company's needs. You might be asked to demonstrate certain software to create interest among potential customers. You might also negotiate actual sales, which means creating a commercial agreement that benefits both your supplier and the customer. Another aspect of IT sales is the after-support, or technical support that is provided once the sale takes place. This may include hardware or software setup, problem solving, or even more involved training on how to maximize the features of certain software for the company's needs.
Traveling with an IT Sales Job
Some IT sales jobs may require you to travel. This works great if you love to travel and prefer to be out meeting people. With a traveling IT sales job, you'll visit companies either on a local scale or you might travel from state to state or even around the world. This will all depend on the supplier you work for and the type of customers the supplier serves. For example, a software supplier might provide software to banks, but the software is so versatile that it can be used in banks around the world. You might be asked to visit certain banks in person in the United States, United Kingdom, Canada, Australia or elsewhere.
If you work on a commission-only basis, you might be required to pay all your travel expenses. If you work on a salary basis, the company will likely pay for your business travel expenses. If you prefer a desk job, there are IT sales jobs in which most or all of your selling is achieved over the phone. You might even be able to land an IT sales job that allows you to work from home.
Diversity of Fields
IT sales jobs are so diverse because you can work with any type of company you wish. If you've always dreamed of rubbing shoulders with medical professionals, why not seek out an IT sales and marketing job in the medical field? Most career fields have a need for software or IT-related products. You might become an IT salesperson and be in direct contact with bank managers, doctors, attorneys, accountants, clothing manufacturers, travel agents, realtors, restaurant owners, pet store owners, or even farmers. The list of opportunities in the IT sales career field is endless!
Finding an IT Sales Employer
A great place to get started with your IT sales job search is online. You can visit a sales recruitment website that will put you in touch with top IT sales job recruiters in your area or in the areas you wish to work. A recruiter can help you find a suitable company with sales vacancies that's looking for an employee just like you. The recruiter will match your skills and career aspirations with potential employers, and even walk you through the interview process. All you need to do is keep your resume up to date and contact a recruiter that's experienced in the IT sales job field.
Even if you're still not sure about the type of career that's right for you, you'll also find recruiters for medical sales jobs, advertising sales jobs, media sales jobs, sales and marketing jobs, and many others. The key is to never be afraid of trying something new. Everyone gets nervous when venturing into a new career field, but keep in mind that you can always change careers later if needed. But you'll never know unless you give it a try!
Sales and Advertising
Sales jobs are not interchangeable, nor are people. There are inside sales jobs, outside positions, jobs requiring strong closing skills, jobs stressing reliability, jobs demanding persistence and follow up, and jobs based on technical expertise. As you can see, there is an extremely wide variety of jobs in sales. They are also available for just about every geographic that you might live in. Advertising and communications marketing executives or market research marketing assistant jobs are regularly posted online, as well as direct marketing, internet marketing and product manager openings. Sales jobs are some the most common jobs available, so you really won't have to look that far to find what you want.
Pharmaceutical sales jobs in particular are not the typical job where you have a work-based community to support you and encourage you. Everything is based on how well you sell and it will be obvious when you don't, since there will not be anyone else to pick up the slack. Pharmaceutical sales jobs can be split into a few different sectors. The most important sector will be prescription drugs where most of the action will be. Pharmaceutical companies sell enormous selections of over the counter goods that might be found in a pharmacy. Therefore as an OTC sales representative you will not necessarily gain expertise in a particular therapy area, such as asthma, like a pharmaceutical sales representative would.
Pharmaceutical recruiters also apply all of their knowledge to match client wants and needs with candidate strengths. Pharmaceutical sales may be just what you are looking for. Pharmaceutical sales jobs are some of the most sought after positions in sales because they offer exceptional salaries and unlimited growth potential.
In the end though, career choices are seldom an either/or decision. The best decisions are almost always a blend of skills, values, and interests. Careers in sales can very often offer flexible options including telecommuting from home, and unique scheduling possibilities. Learn more about job options including salary information, work environment, and job outlook before committing to one in particular
Pharmaceutical sales jobs in particular are not the typical job where you have a work-based community to support you and encourage you. Everything is based on how well you sell and it will be obvious when you don't, since there will not be anyone else to pick up the slack. Pharmaceutical sales jobs can be split into a few different sectors. The most important sector will be prescription drugs where most of the action will be. Pharmaceutical companies sell enormous selections of over the counter goods that might be found in a pharmacy. Therefore as an OTC sales representative you will not necessarily gain expertise in a particular therapy area, such as asthma, like a pharmaceutical sales representative would.
Pharmaceutical recruiters also apply all of their knowledge to match client wants and needs with candidate strengths. Pharmaceutical sales may be just what you are looking for. Pharmaceutical sales jobs are some of the most sought after positions in sales because they offer exceptional salaries and unlimited growth potential.
In the end though, career choices are seldom an either/or decision. The best decisions are almost always a blend of skills, values, and interests. Careers in sales can very often offer flexible options including telecommuting from home, and unique scheduling possibilities. Learn more about job options including salary information, work environment, and job outlook before committing to one in particular
Advertising Management Jobs
One of the key jobs in advertising is an advertising management job. In this job, you manage a team of advertising and marketing specialists, to come up with the right marketing or advertising campaign. The marketing advertising job involves a team of people who will be in need of a leader but will also be looking to have their own ideas heard and considered. If you work well with people and have great organization skills, then you might want to consider aspiring to this position. You often have to start with an advertising sales job or any other lower lever advertising job, but you can work your way up to management position.
Because you'll be working with creative type of personalities, you'll need to know how to manage them. Creative people are a little harder to manage at times because they are a little more personally attached to their ideas. If you turn down one of their ideas, they might take it personally and drama will ensue. Creative people are also a little more moody and dramatic due to their creative and artistic nature. They'll be looking to express themselves with their ideas and if their ideas aren't heard, considered, and used, then they'll feel slightly worthless. They won't feel like they're contributing to the team and might leave the team because of it. So you'll need to be able to handle these personality types and make them all feel like they're a part of the team and are contributing to the overall finished product.
Ad management jobs entail all kinds of creative processes. You are heading a team of creative people to come up with the next best ad campaign or strategy. Or you'll be in charge of managing currently successful campaigns and keeping them alive and working. So you will be working with a team of people in charge of coming up with ideas and presenting them to you. As a manager, it's your job to look at and consider everyone's ideas, and choose the one you think will be the most effective. There's a lot of pressure in this decision making process. Your decision could be the deal maker or the deal breaker between your ad firm and a client. If it's a really important client, you might feel a little more pressure. Your decision is what matters most. Your team is responsible for presenting you with great ideas, and if they don't present you with any, then you don't have much to work with. You can always do a recall and start all over with a new direction. If your team isn't coming up with good ideas, it's often because you're not giving them an accurate direction to go with. You need to be the one who can come up with a wide variety of examples, so they know which direction you want them to go. If the pitch fails and the clients decide to go with someone else, it's your fault and not your team's, so you take the fall. If they take the pitch, then you get the praise and get to feel good about keeping your job.
Advertising management is similar to most other managing jobs in that you have to take control and lead a group of people. You need to know the strengths and weaknesses of each member of your team so you can make the best use of their talents. It's your job to create synergy among the group, so you need to find ways to bring out the best in everyone and make them all eager and excited to work on the project. You need to motivate them to put something personal into their own ideas, so they feel a sense of pride in their work. This is what Spielberg does. It's what he's known for. People look to Spielberg as the iconic figure for collaboration and synergy. He finds the best talent and brings out the best in all of them. That's what he does and that's why his films are always so successful. It's not because he's the most talented and artistic director. He's, no doubt, a very talented director, but he started out as just an average director who knew how to network and get the best crew and cast together for a project. He had enough talent to give a project some credibility, which was enough to get the right crew and cast interested in the film. This is similar to what you will need to accomplish as manager of advertising. You'll need to find the best talent, hire them for your team, and bring out the best in them. The better you are at this, the more successful you'll be, and the more clients your firm will receive.
Like any other job, there are ups and downs to advertising management. But if you enjoy a leadership position and have a creative aspect, this could be a good field for you. It's a great creative outlet for whatever ideas you come up with, and it's a great way for you to exercise your leadership abilities. That's what advertising management jobs are all about.
Because you'll be working with creative type of personalities, you'll need to know how to manage them. Creative people are a little harder to manage at times because they are a little more personally attached to their ideas. If you turn down one of their ideas, they might take it personally and drama will ensue. Creative people are also a little more moody and dramatic due to their creative and artistic nature. They'll be looking to express themselves with their ideas and if their ideas aren't heard, considered, and used, then they'll feel slightly worthless. They won't feel like they're contributing to the team and might leave the team because of it. So you'll need to be able to handle these personality types and make them all feel like they're a part of the team and are contributing to the overall finished product.
Ad management jobs entail all kinds of creative processes. You are heading a team of creative people to come up with the next best ad campaign or strategy. Or you'll be in charge of managing currently successful campaigns and keeping them alive and working. So you will be working with a team of people in charge of coming up with ideas and presenting them to you. As a manager, it's your job to look at and consider everyone's ideas, and choose the one you think will be the most effective. There's a lot of pressure in this decision making process. Your decision could be the deal maker or the deal breaker between your ad firm and a client. If it's a really important client, you might feel a little more pressure. Your decision is what matters most. Your team is responsible for presenting you with great ideas, and if they don't present you with any, then you don't have much to work with. You can always do a recall and start all over with a new direction. If your team isn't coming up with good ideas, it's often because you're not giving them an accurate direction to go with. You need to be the one who can come up with a wide variety of examples, so they know which direction you want them to go. If the pitch fails and the clients decide to go with someone else, it's your fault and not your team's, so you take the fall. If they take the pitch, then you get the praise and get to feel good about keeping your job.
Advertising management is similar to most other managing jobs in that you have to take control and lead a group of people. You need to know the strengths and weaknesses of each member of your team so you can make the best use of their talents. It's your job to create synergy among the group, so you need to find ways to bring out the best in everyone and make them all eager and excited to work on the project. You need to motivate them to put something personal into their own ideas, so they feel a sense of pride in their work. This is what Spielberg does. It's what he's known for. People look to Spielberg as the iconic figure for collaboration and synergy. He finds the best talent and brings out the best in all of them. That's what he does and that's why his films are always so successful. It's not because he's the most talented and artistic director. He's, no doubt, a very talented director, but he started out as just an average director who knew how to network and get the best crew and cast together for a project. He had enough talent to give a project some credibility, which was enough to get the right crew and cast interested in the film. This is similar to what you will need to accomplish as manager of advertising. You'll need to find the best talent, hire them for your team, and bring out the best in them. The better you are at this, the more successful you'll be, and the more clients your firm will receive.
Like any other job, there are ups and downs to advertising management. But if you enjoy a leadership position and have a creative aspect, this could be a good field for you. It's a great creative outlet for whatever ideas you come up with, and it's a great way for you to exercise your leadership abilities. That's what advertising management jobs are all about.
Telephone advertising Sales from home
Telemarketing sales is a great way to earn a large income at a home telemarketing job or call center. Working in a professional sales environment is key to earning lots of money. When working in a call center, nothing is more rewarding than making sales. The energy in a phone sales room is often very exciting.
But for those who have not mastered their telephone sales skills, it can be the worst experience of their life. Cold calling techniques, closing sales techniques, and professional selling skills are all very key factors when working in a call center or from a home phone sales job.
I remember my first day on the job many years ago. There were these top closers in their own offices making serious money with their telephone sales skills. I learned a lot of things from them. Telemarketing techniques that are not really taught in books or courses. The real deal! With good closing skills, even in this economy, there are great opportunities to excel and take home big money.
Many phone sales jobs offer telecommuting as a way to earn great income from a home telemarketing job. Refer to my article on telecommuting jobs for more information on the subject. Top telesales jobs in my opinion are: foreclosure sales, loan modifications, short-sales, investments and advertising. When you hone in on your telemarketing sales skills, you will be sure to make a lucrative income.
To recap, telesales is very lucrative. To make even more money, find a good home telemarketing job.
But for those who have not mastered their telephone sales skills, it can be the worst experience of their life. Cold calling techniques, closing sales techniques, and professional selling skills are all very key factors when working in a call center or from a home phone sales job.
I remember my first day on the job many years ago. There were these top closers in their own offices making serious money with their telephone sales skills. I learned a lot of things from them. Telemarketing techniques that are not really taught in books or courses. The real deal! With good closing skills, even in this economy, there are great opportunities to excel and take home big money.
Many phone sales jobs offer telecommuting as a way to earn great income from a home telemarketing job. Refer to my article on telecommuting jobs for more information on the subject. Top telesales jobs in my opinion are: foreclosure sales, loan modifications, short-sales, investments and advertising. When you hone in on your telemarketing sales skills, you will be sure to make a lucrative income.
To recap, telesales is very lucrative. To make even more money, find a good home telemarketing job.
The Attraction of Sales Jobs
The second oldest profession they say is sales. Since time immemorial, individuals have offered to others, for a price items they have owned. With the maturity of societies, property and services were bartered and with the advent of money, were sold for value. Thus, there is a history and attraction to sales jobs and the reasons are follows.
1) Ability is the investment
The greatest salesmen are those with the ability to influence others to purchase their product for their own use and enjoyment. The buyer may not even need the item to be sold, but the convincing power of the salesman would be able to ingrain in their minds the need for the product. Thus for salespersons, it is not intelligence but the innate ability to sell the idea and convince others to exchange value for it.
2) Efforts are compensated
Salespersons troll possible leads for sales. And in this forum, when sales are actually made, the salesperson earns commissions on the sale. The commission is the incentive to make sales of the product. And the more sales that one makes, the more commission one is able to earn. Thus effort is compensated when the salesperson takes their job actively and seriously.
3) Selling can be competition
Aside from the commissions, the competition for the best salesperson by volume is the ultimate prize. The crowning achievement would be recognized by the company as the one with the most sales made. Not only is this an added incentive, it is a recognition of the individual's abilities in the realm of salesmanship
1) Ability is the investment
The greatest salesmen are those with the ability to influence others to purchase their product for their own use and enjoyment. The buyer may not even need the item to be sold, but the convincing power of the salesman would be able to ingrain in their minds the need for the product. Thus for salespersons, it is not intelligence but the innate ability to sell the idea and convince others to exchange value for it.
2) Efforts are compensated
Salespersons troll possible leads for sales. And in this forum, when sales are actually made, the salesperson earns commissions on the sale. The commission is the incentive to make sales of the product. And the more sales that one makes, the more commission one is able to earn. Thus effort is compensated when the salesperson takes their job actively and seriously.
3) Selling can be competition
Aside from the commissions, the competition for the best salesperson by volume is the ultimate prize. The crowning achievement would be recognized by the company as the one with the most sales made. Not only is this an added incentive, it is a recognition of the individual's abilities in the realm of salesmanship
Thursday, 4 December 2008
How to sell advertising
Selling adspace is a hurt-and-rescue operation -- You 'hurt' each of your clients in order to rescue them. You have to hurt them first, make them focus on their problems.You hurt them with words and scripts. And the pain you inflict is the mental pain and fear of going bust.What if they lose all their customers, or don't find ENOUGH new ones each day? What will happen to them? How HORRIBLE will that be?Buyers try not to focus on their latent pain. Your initial task is to pull their pain from the back of their minds and put it in the forefront.Once they truly FEEL their pain .... you rescue them. You show them how placing an advert in your publication (or other adspace) will solve their problem and cure their pain.For the last few months, we have been examining the DIPADA model of an adsales conversation. The first D is where you DEFINE the client's problem -- and magnify it. The rest of the conversation is where you 'rescue' them from their problem and cure their hurt ..... with an advert.Because the D is only one of six letters, it seems as though 'Defining the problem' is only a sixth of the sale. It isn't. It is the MOST IMPORTANT step of the sale, and can take up to half the sales conversation.Today, let's expand a little on defining your client's problem -- and magnifying it.Once your client agrees that they DO want some more customers, and that they could be in trouble if they don't find any .... Now you EXPAND that idea:"Mr. _______, you said you had a concern about ______. What did you mean by that?" "Tell me more about..." "Give me an example of..." "What should I know about..."Having got your client thinking in this way (having DIRECTED your client's brain into this unhappy area with your questions) you now make their hurt WORSE.You take these small "implied" problems and convert them into large "real" problems so that your client begins to experience the FEAR of the CONSEQUENCES if they fail to solve this problem.Ask questions like this:"What effect does this have on the viability of your business?""Doesn't this cause problems in your... (cashflow/production/forecasting/bottom line/etc.)""I sense you're upset by ______...am I right?""Do you also worry about...""What bothers you about...""How tough a position does that put you in?"That's HURTING your client. Now you switch to 'rescue' mode.You ask ANOTHER set of questions -- but these questions begin to reveal your IDEA for a solution. You are moving to the second step of the DIPADA sequence -- IDENTIFYING your solution.You are moving your client's brain from an 'unhappy' place to a 'happy' place -- where their pain is cured.And the greater their pain ... the more fear they feel about their situation ... the bigger the 'problem' is in their mind -- the more EAGER they are to embrace your solution.The more they hurt, the easier they are to sell to.So you TRANSITION to your solution with questions like these:"What would it mean to you if advertising with me improved your enquiries by 20%?""If we can solve this problem, what will that do in terms of increasing turnover for your firm?""Wouldn't that also give you more free time to spend doing the things you do best?""How much more money would you make if we can improve the overall sales of that operation by 30% in the next ninety days?""What other benefits are obvious to you if we can help you accomplish your objectives with this project?"Now, with the stage set, you ask 'The Question'.If they answer 'yes' to this question, you carry on through the rest of the DIPADA sequence. If they answer 'No', then you quit. Ask for a referral and leave. There is no point in going on with the meeting.The question?"Mr. _______, if I can prove to you that advertising with me CAN help you solve this problem, would you be willing to book an advert with me?"When he answers yes, it's time to move to the PROOF step of the DIPADA sequence. You give your presentation.Your sale is now set up. Your client has agreed that they are in trouble, they know that this is a problem which is going to hurt more and more .... And you have the cure to their hurt -- which they have agreed to buy, if you can just 'prove' that your cure will work.(Your 'proof' consists of testimonials, stories, and taking your client's brain to another NEW place -- the place where they can see themselves enjoying the RESULTS of a successful advert. But that's for next time .....)
Subscribe to:
Posts (Atom)